AI Insights · Timothy · March 2021
Australia's Top 5 Wellness iOS Apps in Q1 2021: A Performance Overview
Sensor Tower's analysis reveals the performance trends of the top wellness apps on iOS in Australia for the first quarter of 2021. Discover download and user engagement insights for these leading apps.
In the first quarter of 2021, the wellness app category has shown some interesting trends in Australia on the iOS platform. Data provided by Sensor Tower indicates how top apps in this space have fared in terms of downloads, revenue, and weekly active users.
Calm experienced a peak in revenue early in the quarter with USD 85K in the second week of January, followed by a general decline towards the end of March, settling at USD 89K. Downloads for Calm started strong at 12K in the first week of January but saw a decrease over the quarter, ending at 5.6K. Weekly active users for the app showed a similar trend, peaking at 84K in the first week of January and tapering off to 69K by the end of March.
Headspace: Sleep & Meditation showed a revenue increase in February, reaching a high of USD 59K in the third week, before fluctuating and closing the quarter at USD 51K. The app's downloads saw a peak of 9.2K in the third week of January, with a gradual decline to 6K by the last week of March. Weekly active users had a high of 48K in the first week of January, with a slight downward trend to 42K by the quarter's end.
Fabulous: Daily Habit Tracker saw a significant increase in revenue by the end of the quarter, jumping from USD 3K at the start of the period to USD 14K. Downloads for Fabulous increased in mid-January to 4K, but had a mixed trend, ending the quarter at 4.8K. The app's weekly active users grew consistently, from 11K at the beginning of the quarter to nearly 20K by the end.
Smiling Mind: Meditation App does not have revenue data available, but its downloads began at 1.8K in the last week of December and saw a peak of 4.7K in the last week of January, before ending the quarter at 2.1K. The app's weekly active users showed growth in January, peaking at 14.5K, but ended the quarter at a lower point of 11.7K.
Sleep Cycle - Sleep Tracker showed a steady revenue trend, with a peak of USD 14.6K in the second week of February, followed by a slight decline to USD 12.8K by the end of March. The app's downloads reached a high of 4K in the last week of March, while weekly active users peaked at 50K in the first week of February, before a slight decrease to 46K at the close of the quarter.
These performance snapshots from Sensor Tower offer a glimpse into the wellness app market on the iOS platform in Australia. For more detailed insights, Sensor Tower's comprehensive analysis tools can provide deeper dives into app performance metrics.
